Swoosh

SWOOSH is a sensory editorial exploring the physiology of basketball - where performance meets poetry, and the ritual of a solo hoop session is reimagined into a visceral, cinematic experience.

Shot in Brooklyn, the project dives into the visceral textures of sport: sweat, breath, tension, water, flow as elemental tools of translation. The tight visual pallette was an experiment in design and framing, layered with cues from movement psychology, neuroscience, and performance art.

Inspired by street ball, sports science, and sensual cinematics, we built an editorial language where form meets feeling.