As Canaan expands into the U.S. market, they needed a campaign that would introduce their brand with emotional depth and cultural clarity.

SnackTime came in to help shape that story.

We partnered with chef and artist Ferdaws to position Canaan as a culturally rooted, high-integrity brand ready for U.S. market expansion. Shot in Los Angeles, the campaign blends lifestyle storytelling with sensory food imagery to evoke wonder, invite memory and honor the universal beauty of connection through food. This brought Palestinian agricultural heritage into new visual and culinary contexts and provided evergreen visual assets for campaign use, e-commerce, and social storytelling.