SnackTime partnered with Sway, a seaweed-based materials company, for the global launch of their first-of-its-kind flexible film, TPSea Flex™.

Made from seaweed and designed to run on existing plastic machinery, TPSea Flex™ is a scalable, home-compostable alternative for brands seeking climate-aligned packaging. Sway is the winner of the TOM FORD Plastic Innovation Prize, and TPSea Flex™ caught the attention of partners like Florence Marine X (from pro surfer John John Florence), Burton, Alex Crane, and Ales Grey to be used in commercial packaging.

Our Role: We led art direction and product photography for TPSea Flex™, crafting a visual language that felt elemental, elegant, and built for scale. From color palette to material styling, we helped Sway communicate the film’s luxe texture, strength, and regenerative story.

We shot their product suite with focus on TPSea™, their thermoplastic seaweed resin and TPSea Flex™. We then explored the TPSea Flex™ applied products: polybags, die cut handle bags and seaweed windows. Equally fun was capturing their lab space and epic team of scientists and innovators. We wrapped with assets to captivate distributors, engage press, and invite new collaborators into their vision.