Bella

FOR YOU, FOR ME - PART 1

Meet Bella, who shares the wild beauty of indulgence, igniting feelings of freedom, pleasure and surprise. 

A new perspective on indulgence; it's essential for the brain's well-being. 
Scientific research indicates that occasional indulgence in pleasurable activities can significantly boost mood, reduce stress levels, and even enhance cognitive function (Epel et al., 2018; Otani et al., 2018). By allowing ourselves to enjoy life's simple pleasures, we activate reward pathways in the brain, promoting feelings of happiness and satisfaction. So, go ahead, treat yourself – it's not just good for the soul; it's good for the brain too!

ABOUT THE PROJECT

“FOR YOU, FOR ME” a 4-part character study exploring the phenomenon of mirror neurons and the unique ways we nourish ourselves. 

Mirror neurons are a type of brain cell that fires both when an individual performs an action and when they observe someone else performing the same action. Essentially, they allow us to empathize and understand the actions, emotions, and intentions of others by mirroring their experiences in our own minds and bodies. As we get to know them, we get to know ourselves and vice versa.
When we see someone taking care of themselves, such as engaging in self-care activities like eating, movement, beautifying etc, our mirror neurons come into play. Observing these actions triggers a similar neural response in our brains as if we were performing those actions ourselves. As a result, our brains produce a variety of neurochemicals that set off positive emotions and sensations in our bodies, such as pleasure, satisfaction, or even relief, as we vicariously share in the well-being and self-care of the other person.
With this series, we highlight 4 unique stories of self-nourishment, with the knowing that as we watch each person express their own version of self care, we too experience it along with them. 
This phenomenon underscores the social nature of humans and highlights the importance of empathy and connection in our relationships. Witnessing others prioritize self-care not only fosters a sense of solidarity and support but also reinforces the value of taking care of oneself, prompting us to engage in similar behaviors for our own well-being. Ultimately, mirror neurons play a crucial role in shaping our social interactions. They guide our biological and emotional experiences, contributing to our ability to empathize and connect with others. This is what SnackTime is all about. 
A  SnackTime Production
Director + Photographer - Anisha Sisodia
Narrative + Creative Director - Marley Frank
DP - Rachel Batasvatti
Wardrobe - Carolyn Son
Production Design - Milena Gorum
Research sources: 
Otani, H., Yoshii, C., Sano, A., & Tanabe, A. (2018). Reward system of the brain: Are pleasure intensity and motivation correlated? Korean Journal of Clinical Psychology, 26(4), 879-889.
Epel, E. S., Tomiyama, A. J., Mason, A. E., Laraia, B. A., Hartman, W., Ready, K.,... & Kessler, D. (2018). The reward-based eating drive scale: A self-report index of reward-based eating. PloS one, 9(6), e101350.